About You

Your Story.

You’ve demanded better from the clothes you wear, the food you eat, and the places you travel. It’s time your home rises to meet those same standards. Beauty, quality, and function must come together so you can experience a home designed entirely around you. You deserve better.

Elevated Living, by Design

Every fabric you touch should feel intentional. Soft, durable, and crafted to elevate your everyday. The materials chosen for your home are not just premium for the sake of it. They are purposeful, designed to bring comfort, ease, and beauty into your routines.

The features built into each piece are there for you as well. Thoughtful details that simplify life without asking you to compromise on style. Because true luxury is more than appearances. It is how seamlessly your home supports the way you live.

This is what Elevated Living, by Design means. A home that looks beautiful, performs effortlessly, and feels like it was created with you in mind.

Design that works with you

More than just look and feel

From how your sheets drape to how well your duvet insert stays in place, your bedding should perform as good as it looks.

A fit you'll love

Oversized or rightly sized?

The right fit makes every night better. What others call oversized should’ve been the size all along. Enjoy bedding that drapes beautifully, covers fully, and finally feels made for you

Expertly made just for you

Trusted hands, unmatched skill

We work exclusively with those who share standards for quality and craftsmanship, because your trust deserves nothing less.

Sierra Dreams, a new standard of living.

Striking, modern materials and colors custom-designed with you in mind.

Sierra Dreams, a new standard of living.

Striking, modern materials and colors custom-designed with you in mind.

Chief Executive Officer

Zach Osness

Passionate about making innovative and beautiful products with a focus on textiles. Husband and father of four. If you ask him about a product be prepared to get an enthusiastic hour long explanation.

Chief Product Officer

Hannah Ford

A natural eye for design that comes to life in every product as well as being extremely detail oriented so no detail is missed. Keeping the team unified in a single design and brand voice. Wife and mother of two. She's kind and lighthearted unless you meet her on the tennis court.

Chief Marketing Officer

Trevor Ford

An engineer by trade who's thoughtful and analytical but also has a great eye for aesthetics. A natural leader who's willing to learn new things to elevate the team and brand. Husband and father of two and one of the most likeable people you'll meet. An effortless athlete who's frustratingly good at most sports, but not as good at tennis as his wife Hannah.

Chief Finance Officer

Chris Osness

Lover of numbers and a walking calculator. One of the friendliest men you'll ever meet. Talk to him for five minutes and you'll feel like you have a new best friend. A true machine on the Peloton so be ready to sweat if you challenge him.

Chief Technology Officer

Bryce Cooley

A jack of all tech. If he doesn't already know it, he'll soon learn it, with an extraordinary work ethic. He's always full of joy and making the team laugh. Husband and father of two. A lover of movies and movie trivia. The more obscure, the better.

Chief Strategy Officer

James Naylor

Equally enthusiastic and wise. A maestro of business who balances complexities masterfully while both encouraging the team and keeping it fun. At dinner, he's always the life of the conversation. Also a lover of hockey and a walking encyclopedia of the sport.

Chief Operations Officer

Janet Naylor

Spreadsheet extraordinaire keeping our lives orderly. A true problem solver who loves people. She is always genuinely getting to know people and lifting them up. A lover and master of grammar and syntax. A voracious reader.

Chief Advisor

Laura Osness

Inspiring, thoughtful and extraordinarily wise. She deeply cares for the team's personal and business success and is always encouraging in that direction. Mother of four and wife/multi-time business partner to the CEO.